Understanding audiences : theory and method / Andy Ruddock.
Material type:
TextPublisher: London ; Thousand Oaks [Calif.] : SAGE, 2001Description: 201 p. ; 24 cmISBN: 0761963448; 0761963456 (pbk.)Subject(s): Mass media -- Audiences | Mass media -- InfluenceLOC classification: P96.A83 | R83 2001
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Includes bibliographical references (p. [182]-197) and index.