Ruddock, Andy.
Understanding audiences : theory and method / Andy Ruddock. - London ; Thousand Oaks [Calif.] : SAGE, 2001. - 201 p. ; 24 cm.
Includes bibliographical references (p. [182]-197) and index.
0761963448 0761963456 (pbk.)
2001271343
Mass media--Audiences.
Mass media--Influence.
P96.A83 / R83 2001
Understanding audiences : theory and method / Andy Ruddock. - London ; Thousand Oaks [Calif.] : SAGE, 2001. - 201 p. ; 24 cm.
Includes bibliographical references (p. [182]-197) and index.
0761963448 0761963456 (pbk.)
2001271343
Mass media--Audiences.
Mass media--Influence.
P96.A83 / R83 2001