Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.].
Material type: TextPublisher: New York : Routledge, 2005Edition: 3rd ed. / revised by Jacqueline BotterillDescription: x, 683 p. : ill. ; 23 cmISBN: 0415966760 (pb : alk. paper)Subject(s): Advertising -- Social aspectsLOC classification: HF5827 | .S63 2005Item type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5827 .S63 2005 (Browse shelf) | Available | 039903 | |
Books | TUM Main Campus | HF 5827 .S63 2005 (Browse shelf) | Available | 039904 |
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HF 5825.J38 1976 Advertisement Writing | HF 5825.J46 2005 Creative Strategy In Advertising | HF5826 .JB76 2014 Part 3 handbook | HF 5827 .S63 2005 Social communication in advertising : consumption in the mediated marketplace / | HF 5827 .S63 2005 Social communication in advertising : consumption in the mediated marketplace / | HF 5828.D38 A Career In Advertising | HF 5828.P48 2002 Advertising ;Technology.People.Process |
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.