Social communication in advertising : consumption in the mediated marketplace / William Leiss ... [et al.].
Material type:
TextPublisher: New York : Routledge, 2005Edition: 3rd ed. / revised by Jacqueline BotterillDescription: x, 683 p. : ill. ; 23 cmISBN: 0415966760 (pb : alk. paper)Subject(s): Advertising -- Social aspectsLOC classification: HF5827 | .S63 2005
| Item type | Current location | Call number | Status | Date due | Barcode |
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TUM Main Campus | HF 5827 .S63 2005 (Browse shelf) | Available | 039903 | |
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TUM Main Campus | HF 5827 .S63 2005 (Browse shelf) | Available | 039904 |
Previous edition entered under William Leiss as author.
Includes bibliographical references (p. 637-659) and index.