Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University .
Material type:
TextPublisher: California Sage Publications 2014Edition: Third editionDescription: xvii, 365 pages : illustrations ; 23 cmISBN: 9781452256573 (paperback : acidfree paper)Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- MethodologyLOC classification: P91.3 | .B385 2014
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus | P 91.3 B385 2014 (Browse shelf) | Available | 039239 |
Includes bibliographical references and index.