Berger, Arthur Asa, 1933-
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University . - Third edition. - California Sage Publications 2014 - xvii, 365 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781452256573 (paperback : acidfree paper)
2013000550
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2014
Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University . - Third edition. - California Sage Publications 2014 - xvii, 365 pages : illustrations ; 23 cm
Includes bibliographical references and index.
9781452256573 (paperback : acidfree paper)
2013000550
Mass media--Research--Methodology.
Communication--Research--Methodology.
P91.3 / .B385 2014