Greenberg, Paul.
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg. - 4th ed. - New York : McGraw-Hill, c2010. - xxvi, 662 p. : ill. ; 24 cm.
Includes index.
9780071590457 (alk. paper) 0071590455 (alk. paper)
2009038435
Customer relations--Management.
Electronic commerce.
HF5415.5 / .G743 2010
CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg. - 4th ed. - New York : McGraw-Hill, c2010. - xxvi, 662 p. : ill. ; 24 cm.
Includes index.
9780071590457 (alk. paper) 0071590455 (alk. paper)
2009038435
Customer relations--Management.
Electronic commerce.
HF5415.5 / .G743 2010