Net gain : expanding markets through virtual communities
Material type:
TextPublisher: Boston Harvard Business School Press 1997Description: xv, 235 p. : ill. ; 24 cmISBN: 0875847595 Subject(s): Internet marketing. -- Customer relationsLOC classification: HF5415.1265 .H34 1997
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TUM Main Campus | HF5415.1265 .H34 1997 (Browse shelf) | Available | 039358 |
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| HF 5415.1265.D93 2018 The definitive guide to strategic content marketing : perspectives, issues, challenges and solutions / | HF5415.1265.D93 2018 The definitive guide to strategic content marketing : perspectives, issues, challenges and solutions / | HF 5415.1265 .G87 2003 How to Get into Marketing and PR | HF5415.1265 .H34 1997 Net gain : expanding markets through virtual communities | HF 5415.1265.K425 2015 Likeable social media : how to delight your customers, create an irresistible brand, and be amazing on facebook, twitter, linkedin, instagram, pinterest, and more / | HF 5415.1265.K64 2000 Getting Attention : Leading -Edge Lessons For Publicity And Marketing | HF 5415.1265.K64 2000 Getting @Ttention : Leading-Edge Lessons For ..... |
Includes bibliographical references (p. 221-224) and index.