| 000 -LEADER |
|---|
| fixed length control field |
00594nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160920b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0070887292 |
| 040 ## - Cataloging Source |
|---|
| Transcribing Agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5414 .13 |
| Item number |
M31 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shapiro, Stanley J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic Marketing |
| Remainder of title |
a global-managerial approach |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Canada |
| Name of publisher, distributor, etc. |
McGraw Hill |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix,807pgs |
| Other physical details |
illus |
| Dimensions |
28cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes notes and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wong, Kenneth |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, E. Jerome |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
