Marketing Strategy and Management
Material type:
TextPublisher: London Macmillam 2000Edition: 3Description: xviii,542p. 27cmISBN: 0333748565Subject(s): LOC classification: HF5415.13 | B353 2000
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TUM Main Campus | HF5415.13.B353 2000 (Browse shelf) | Available | 116B31234 | 005342 |
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| HF 5415.13.A5 Analytical Marketing Management | HF 5415.13.A52 1995 Instructors Manual; To Accompany Effective Marketing | HF5415.13 .A523 2000 Cases strategic marketing management | HF5415.13.B353 2000 Marketing Strategy and Management | HF 5415.13 .B43 2008 Marketing planning 2008-2009 | HF5415.13.B46 2000 Market-based management : strategies for growing customer value and profitability | HF 5415.13.B46 2005 Market-based management : strategies for growing customer value and profitability |
includes index