| 000 -LEADER |
|---|
| fixed length control field |
00496nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
31234 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210727153224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160609b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0333748565 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
B353 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker,Michael J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing Strategy and Management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Macmillam |
| Date of publication, distribution, etc. |
2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii,542p. |
| Dimensions |
27cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
