Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown.
Material type: TextPublisher: Mason, OH : Thomson/South Western, c2007Edition: 6th edDescription: xxv, 593 p. : ill. ; 28 cmISBN: 0324305419Subject(s): Marketing researchLOC classification: HF5415.2 | .C49 2007Online resources: Contributor biographical information | Publisher description | Table of contents onlyItem type | Current location | Call number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5412.2 .C49 2007 (Browse shelf) | Available | 029100 |
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HF 5412.S88 2004 Key Concepts In Marketing | HF 5412.13.G84 1985 Marketing Managemment | HF 5412.13.M31 Principles Of Marketing | HF 5412.2 .C49 2007 Basic marketing research / | HF 5412.2.D288 1993 The Practice Of Marketing Research | HF 5413.W37 1996 Green Marketing And Management | HF 5414 .G 8 ed The Basic Arts Of Marketing |
Includes bibliographical references and index.