Basic marketing research / Gilbert A.Churchill, Jr., Tom J. Brown.
Material type:
TextPublisher: Mason, OH : Thomson/South Western, c2007Edition: 6th edDescription: xxv, 593 p. : ill. ; 28 cmISBN: 0324305419Subject(s): Marketing researchLOC classification: HF5415.2 | .C49 2007Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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TUM Main Campus | HF 5412.2 .C49 2007 (Browse shelf) | Available | 029100 |
Includes bibliographical references and index.