Basic marketing research
Material type: TextPublisher: Fort Worth : Dryden Press, c2001." ; 2001Edition: 4th edDescription: ; xvii, 830 p. : ill. (some col.) ; 29 cm."ISBN: 0030211042Subject(s): Marketing researchItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books | TUM Main Campus | HF 5415.2 .C49 2001 (Browse shelf) | 30320 | Available | 029101 |
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HF 5415 .1578 Creating A Market An I L O Programmed Book | HF 5415.2 .B655 2007 Marketing Research: Tool and Techniques | HF 5415.2 C48 2005 Marketing research | HF 5415.2 .C49 2001 Basic marketing research | HF 5415.2.C5 2005 Marketing Research : Methodological Foundation | HF 5415.2 C5 2005 Marketing Research:Methodological Foundations | HF 5415.2 C5 2005 Marketing Research:Methodological Foundations |
Includes bibliographical references and index.