Basic marketing research

By: Churchill, Gilbert A."Material type: TextTextPublisher: Fort Worth : Dryden Press, c2001." ; 2001Edition: 4th edDescription: ; xvii, 830 p. : ill. (some col.) ; 29 cm."ISBN: 0030211042Subject(s): Marketing research
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Item type Current location Call number Copy number Status Date due Barcode
Books Books TUM Main Campus
HF 5415.2 .C49 2001 (Browse shelf) 30320 Available 029101

Includes bibliographical references and index.

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