| 000 -LEADER |
|---|
| fixed length control field |
00682nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
16983081 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210723121106.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150525s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749464271 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TUM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 .R93 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryan, Damian. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Understanding digital marketing |
| Remainder of title |
marketing strategies for engaging the digital generation |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
|
| -- |
Philadelphia, PA : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 283 p. : ill |
| Dimensions |
. ; 23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing.; |
| Topical term following geographic name as entry element |
Social media.; |
| Location of event |
Strategic planning.; |
| Active dates |
Marketing Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
