Market-based management : strategies for growing customer value and profitability
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TextPublisher: Upper Saddle River, N.J. : ; Prentice Hall, Edition: 2nd edDescription: xxi, 385 p. : ill. ; 24 cmISBN: 130145467Subject(s): Marketing ManagementLOC classification: HF5415.13.B46 2000
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TUM Main Campus | HF 5415.13.B46 2005 (Browse shelf) | Available | 027440 | |
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TUM Main Campus | HF5415.13.B46 2000 (Browse shelf) | Available | 027444 |
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| HF5415.13 .A523 2000 Cases strategic marketing management | HF5415.13.B353 2000 Marketing Strategy and Management | HF 5415.13 .B43 2008 Marketing planning 2008-2009 | HF5415.13.B46 2000 Market-based management : strategies for growing customer value and profitability | HF 5415.13.B46 2005 Market-based management : strategies for growing customer value and profitability | HF 5415.13 .B48 2002 Entrepreneurial Marketing: The Growth Of Small Firms In Th Enew Economic Era | HF 5415.13.B565 2005 Business-To-Business Marketing Management: A Global Perspective |