Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
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TextPublisher: New York : McGraw-Hill/Irwin, c2011Edition: 7th edDescription: xv, 352 p. : ill. ; 26 cmISBN: ; 9780073381152 (alk. paper); Subject(s): Marketing Management
| Item type | Current location | Call number | Status | Date due | Barcode |
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| TUM Main Campus | HF 5415.13.M3586 2011 (Browse shelf) | Available | 029051 | ||
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TUM Main Campus | HF 5415.13.M3586 2010 (Browse shelf) | Available | 027400 | |
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TUM Main Campus | HF5415.13.W249 2011 (Browse shelf) | Available | 027399 |
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| HF 5415.13.S56 2011 Services Marketing people.technology.strategy | HF 5415.13.S598 2008 Great Answers To Tough Marketing Questions | HF 5415.13.S85 1997 How To Prepare A Marketing Plan: A Guide To Reaching The Consumer Market | HF5415.13.W249 2011 Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. | HF 5415.13.W3 Marketing, Sales And Customer Services: Understanding The Theory And Practice Of Selling Through Service | HF 5415.13 .W537 The Management Of Marketing | HF 5415.13.W543 Management Controls And Marketing Planning Incorporating Management Controls In Marketing |
Includes index