Advertising principles & practices
Material type: TextPublisher: Upper Saddle River, N.J. Pearson Prentice Hall c2009Edition: 8th edDescription: xlvi, 640 p. : ill. (chiefly col.) ; 29 cmISBN: 9780132224154Subject(s): AdvertisingItem type | Current location | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | TUM Main Campus | HF5823 .W455 2009 (Browse shelf) | 019665 | Available | 033986 |
Browsing TUM Main Campus shelves Close shelf browser
No cover image available | No cover image available | |||||||
HF 5823.R642 2002 The Fall of Advertising & the Rise of PR | HF 5823.R665 2003 How To Advertise ; What Works, What Doesn'T - And Why | HF 5823.T64 2002 The (Un)Common Sense Of Advertising: Getting The Basic Right | HF5823 .W455 2009 Advertising | HF 5823.W469 Streetwise Do-It-Yourself Advertising ; Create Marketing Strategies And Advertising That Get Results | HF 5825.H5 2003 The Art Of Writing Advertising | HF 5825.J38 1976 Advertisement Writing |
Includes bibliographical references (p. 615-624) and index.