Lovelock, Christopher
Services marketing: people, technology, strategy - 6th ed. - New Jersey Pearson Prentice Hall 2007 - xx,648p. :ill
Includes index
131875523
Marketing-Management; Professions-Marketing; Services Industries-Marketing
HF 5415.13 .L5883 2007
Services marketing: people, technology, strategy - 6th ed. - New Jersey Pearson Prentice Hall 2007 - xx,648p. :ill
Includes index
131875523
Marketing-Management; Professions-Marketing; Services Industries-Marketing
HF 5415.13 .L5883 2007