Marketing As Strategy ; Understanding The Ceo'S Agenda For Driving Growth And Innovation
Material type:
TextPublisher: Boston ; Harvard Business Sch ; 2004Edition: 0Description: ,;illISBN: 1591392101Subject(s): MarketingLOC classification: HF 5415.K83 2004
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TUM Main Campus | HF 5415.K83 2004 (Browse shelf) | Available | 029138 |
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| HF 5415.K636 2010 Principles Of Marketing | HF5415.K636 2012 Principles of Marketing | HF 5415.K636 2021 Principles of marketing / | HF 5415.K83 2004 Marketing As Strategy ; Understanding The Ceo'S Agenda For Driving Growth And Innovation | HF 5415 .K83 2004 Marketing as strategy : understanding the CEO\'s agenda for driving growth and innovation / Nirmalya Kumar ; [foreword by Philip Kotler] | HF 5415.L2624 2002 MKTG | HF5415.L2624 2006b MKTG |