Advertising And Promotion; An Intergrated Marketing Communications Perspective

By: Belch E. georgeMaterial type: TextTextPublisher: New York ; Mcgraw Hill ; 2009Edition: 8th edDescription: xxv,838p.:ill(some col)ISBN: 9780071284400Subject(s): Marketing CommunicationsLOC classification: HF 5823 .B387 2009
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