Entrepreneurship for the Creative and Cultural Industries (Record no. 70332)

000 -LEADER
fixed length control field 03283cam a2200565Mu 4500
001 - CONTROL NUMBER
control field 9780367817046
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220531132303.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m d
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200328s2020 xx o 000 0 eng d
040 ## - Cataloging Source
-- OCoLC-P
-- eng
-- OCoLC-P
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000039979
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000039978
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780367817046
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0367817047
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000040012
-- (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000040011
-- (electronic bk. : EPUB)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781315778907
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1315778904
-- (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781000039993
-- (electronic bk. : Mobipocket)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1000039994
-- (electronic bk. : Mobipocket)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1147261867
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC-P)1147261867
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NX163
072 #7 -
-- ART
-- 043000
-- bisacsh
072 #7 -
-- BUS
-- 000000
-- bisacsh
072 #7 -
-- BUS
-- 025000
-- bisacsh
072 #7 -
-- KC
-- bicssc
082 04 -
-- 700.68
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kolb, Bonita M.
245 10 - TITLE STATEMENT
Title Entrepreneurship for the Creative and Cultural Industries
Medium [electronic resource].
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Milton :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (282 p.).
490 1# -
-- Mastering Management in the Creative and Cultural Industries Ser.
500 ## - GENERAL NOTE
General note Description based upon print version of record.
520 ## -
-- Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.
588 ## -
-- OCLC-licensed vendor bibliographic record.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ART / Business Aspects
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / General
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Entrepreneurship
Source of heading or term bisacsh
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Artists.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Entrepreneurship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Arts
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Arts
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cultural industries
General subdivision Management.
856 40 -
-- Taylor & Francis
-- https://www.taylorfrancis.com/books/9780367817046
856 42 -
-- OCLC metadata license agreement
-- http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf

No items available.

Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571