Kolb, Bonita M.
Entrepreneurship for the Creative and Cultural Industries [electronic resource]. - 2nd ed. - Milton : Routledge, 2020. - 1 online resource (282 p.). - Mastering Management in the Creative and Cultural Industries Ser. .
Description based upon print version of record.
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.
9781000039979 1000039978 9780367817046 0367817047 9781000040012 1000040011 9781315778907 1315778904 9781000039993 1000039994
ART / Business Aspects
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Entrepreneurship
Artists.
Entrepreneurship.
Arts--Marketing.
Arts--Economic aspects.
Cultural industries--Management.
NX163
700.68
Entrepreneurship for the Creative and Cultural Industries [electronic resource]. - 2nd ed. - Milton : Routledge, 2020. - 1 online resource (282 p.). - Mastering Management in the Creative and Cultural Industries Ser. .
Description based upon print version of record.
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea into a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business-minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector, while its practical style will also suit recent graduates in these industries.
9781000039979 1000039978 9780367817046 0367817047 9781000040012 1000040011 9781315778907 1315778904 9781000039993 1000039994
ART / Business Aspects
BUSINESS & ECONOMICS / General
BUSINESS & ECONOMICS / Entrepreneurship
Artists.
Entrepreneurship.
Arts--Marketing.
Arts--Economic aspects.
Cultural industries--Management.
NX163
700.68