000 -LEADER |
fixed length control field |
00426nam a2200157Ia 4500 |
001 - CONTROL NUMBER |
control field |
40401 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071280761 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Peter, J. Paul. |
245 ## - TITLE STATEMENT |
Title |
Marketing Management: Knowledge and Skills. |
250 ## - EDITION STATEMENT |
Edition statement |
9th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston: McGraw-Hill Irwin, c2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvii,782p.:ill. |
500 ## - GENERAL NOTE |
General note |
Includes Index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing--Management. |