Peter, J. Paul.
Marketing Management: Knowledge and Skills. - 9th ed. - Boston: McGraw-Hill Irwin, c2009. - xvii,782p.:ill.
Includes Index.
9780071280761
Marketing--Management.
Marketing Management: Knowledge and Skills. - 9th ed. - Boston: McGraw-Hill Irwin, c2009. - xvii,782p.:ill.
Includes Index.
9780071280761
Marketing--Management.