000 -LEADER |
fixed length control field |
00447nam a2200157Ia 4500 |
001 - CONTROL NUMBER |
control field |
40382 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071284790 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Arens, William F. |
245 ## - TITLE STATEMENT |
Title |
Contemporary Advertising. |
250 ## - EDITION STATEMENT |
Edition statement |
12 th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston: McGraw - Hill Irwin. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xlii,724p.:col.ill.,maps;29cm. |
500 ## - GENERAL NOTE |
General note |
In includes bibliographical references and indexes. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |