Arens, William F.
Contemporary Advertising. - 12 th ed. - Boston: McGraw - Hill Irwin. - xlii,724p.:col.ill.,maps;29cm.
In includes bibliographical references and indexes.
9780071284790
Advertising.
Contemporary Advertising. - 12 th ed. - Boston: McGraw - Hill Irwin. - xlii,724p.:col.ill.,maps;29cm.
In includes bibliographical references and indexes.
9780071284790
Advertising.