000 -LEADER |
fixed length control field |
00536nam a2200193Ia 4500 |
001 - CONTROL NUMBER |
control field |
31079 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
0000 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20210721094206.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-13-712827-4 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
TUM |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Philip, Kotler |
245 ## - TITLE STATEMENT |
Title |
Principles of Marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Uppersaddle River, New Jersey |
Name of publisher, distributor, etc. |
Pearson prentice hall |
Date of publication, distribution, etc. |
2008 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxii, 599p.:ill [some col] |
Dimensions |
30cm |
500 ## - GENERAL NOTE |
General note |
Includes index references and Glossary |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing--Principles |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |