000 -LEADER |
fixed length control field |
00403nam a2200145Ia 4500 |
001 - CONTROL NUMBER |
control field |
13325 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150525s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-07-231221-1 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mary Jo Bitner |
245 ## - TITLE STATEMENT |
Title |
Services Marketing: Intergrating Customer Focus Accross The Firm |
250 ## - EDITION STATEMENT |
Edition statement |
0 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston |
Name of publisher, distributor, etc. |
Irwin Mcgrawhill |
Date of publication, distribution, etc. |
2000 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
,;ill. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Service Industries - Marketing |