Garrow, Laurie A.
Low cost worlds and the airline industry [electronic resource] / Laurie A. Garrow and Stacey Mumbower. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (25 min.) : color, sound). - Practical pricing and revenue management : fundamentals and practical applications, 2056-4570 . - Henry Stewart talks. Business & management collection. Practical pricing and revenue management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Low cost carriers (LCC) -- Lowering operating costs -- Market penetration and growth -- Internet booking -- Fuel efficiency and fuel expense -- Mergers and failure of airlines -- Business vs. leisure travelers -- Market segmentation -- The classical approach -- Airline pricing and competition -- Differences among LCCs -- LCCs strategies -- The future of revenue management.
Access restricted to subscribers.
Mode of access: World Wide Web.
2577 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Business planning.
Costs and cost analysis.
Pricing.
Reservation systems.
Low cost worlds and the airline industry [electronic resource] / Laurie A. Garrow and Stacey Mumbower. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (25 min.) : color, sound). - Practical pricing and revenue management : fundamentals and practical applications, 2056-4570 . - Henry Stewart talks. Business & management collection. Practical pricing and revenue management. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Low cost carriers (LCC) -- Lowering operating costs -- Market penetration and growth -- Internet booking -- Fuel efficiency and fuel expense -- Mergers and failure of airlines -- Business vs. leisure travelers -- Market segmentation -- The classical approach -- Airline pricing and competition -- Differences among LCCs -- LCCs strategies -- The future of revenue management.
Access restricted to subscribers.
Mode of access: World Wide Web.
2577 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Business planning.
Costs and cost analysis.
Pricing.
Reservation systems.