Yarrow, Kit, 1958-
Generation Y why tweens, teens and 20-somethings buy / [electronic resource] : Kit Yarrow. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y.
Access restricted to subscribers.
Mode of access: World Wide Web.
2370 Henry Stewart Talks
Generation Y.
Marketing.
Women consumers.
Young adult consumers.
Generation Y why tweens, teens and 20-somethings buy / [electronic resource] : Kit Yarrow. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (45 min.) : color, sound). - Marketing to women : understanding how women buy and how to gain your share of this crucial market, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing to women. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y.
Access restricted to subscribers.
Mode of access: World Wide Web.
2370 Henry Stewart Talks
Generation Y.
Marketing.
Women consumers.
Young adult consumers.