Generation Y [electronic resource] : why tweens, teens and 20-somethings buy / Kit Yarrow.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Marketing to women: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (45 min.) : color, sound)Subject(s): Generation Y | Marketing | Women consumers | Young adult consumersOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The clout and buying power of Gen Y -- How Gen Y is fundamentally different from other generations -- Age related needs within Gen Y -- Generational gender shifts -- What Gen Y wants from products and brands -- Seven essentials for marketing to Gen Y.
Access restricted to subscribers.
Mode of access: World Wide Web.