Macleod, Sandra,
Corporate reputation and responsibility tracking, and disaster recovery [electronic resource] / Sandra Macleod, Nigel Middlemiss. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Improving the customer experience : satisfaction, perceived value and loyalty, 2056-4570 . - Henry Stewart talks. Business & management collection. Improving the customer experience. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: The importance of reputation -- Frameworks and tools for reputation tracking -- Evaluating reputation in the media, in CGM (Citizen-Generated Media) and among stakeholders -- Tracking and reporting on corporate responsibility -- Disaster recovery -- Creating an integrated and holistic perspective -- The way forward.
Access restricted to subscribers.
Mode of access: World Wide Web.
1786 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Customer loyalty.
Corporate reputation and responsibility tracking, and disaster recovery [electronic resource] / Sandra Macleod, Nigel Middlemiss. - London : Henry Stewart Talks, 2008. - 1 online resource (1 streaming video file (40 min.) : color, sound). - Improving the customer experience : satisfaction, perceived value and loyalty, 2056-4570 . - Henry Stewart talks. Business & management collection. Improving the customer experience. .
Animated audio-visual presentations with synchronized narration. Title from title frames.
Contents: The importance of reputation -- Frameworks and tools for reputation tracking -- Evaluating reputation in the media, in CGM (Citizen-Generated Media) and among stakeholders -- Tracking and reporting on corporate responsibility -- Disaster recovery -- Creating an integrated and holistic perspective -- The way forward.
Access restricted to subscribers.
Mode of access: World Wide Web.
1786 Henry Stewart Talks
Consumer behavior.
Consumer satisfaction.
Consumers' preferences.
Customer loyalty.