Congdon, Louise,
Understanding the current market for airline services at airports [electronic resource] / Louise Congdon. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Current market conditions -- Where is growth coming from? -- Targeting airlines -- Network airline presentation -- Low fares airline presentation -- Fit to network -- Understanding catchment areas -- Data sources -- Projecting the market.
Access restricted to subscribers.
Mode of access: World Wide Web.
2278 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.
Understanding the current market for airline services at airports [electronic resource] / Louise Congdon. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (35 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Current market conditions -- Where is growth coming from? -- Targeting airlines -- Network airline presentation -- Low fares airline presentation -- Fit to network -- Understanding catchment areas -- Data sources -- Projecting the market.
Access restricted to subscribers.
Mode of access: World Wide Web.
2278 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.