Understanding the current market for airline services at airports [electronic resource] / Louise Congdon.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (35 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Current market conditions -- Where is growth coming from? -- Targeting airlines -- Network airline presentation -- Low fares airline presentation -- Fit to network -- Understanding catchment areas -- Data sources -- Projecting the market.
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Mode of access: World Wide Web.