Lowden, Ian,
New challenges in airport business [electronic resource] / Ian Lowden. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Current global economic market -- Airport finances -- Key issues and trends -- Relationship between traffic and revenue growth -- Retail is key to commercial revenue growth -- Airline and airport behavior -- Characteristics of fast growing UK airports -- Who are the competitors? -- Understanding the market -- IT and CRM -- Tourism and regional relationships -- Defining your product.
Access restricted to subscribers.
Mode of access: World Wide Web.
2369 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.
New challenges in airport business [electronic resource] / Ian Lowden. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (36 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Current global economic market -- Airport finances -- Key issues and trends -- Relationship between traffic and revenue growth -- Retail is key to commercial revenue growth -- Airline and airport behavior -- Characteristics of fast growing UK airports -- Who are the competitors? -- Understanding the market -- IT and CRM -- Tourism and regional relationships -- Defining your product.
Access restricted to subscribers.
Mode of access: World Wide Web.
2369 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.