New challenges in airport business [electronic resource] / Ian Lowden.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (36 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Current global economic market -- Airport finances -- Key issues and trends -- Relationship between traffic and revenue growth -- Retail is key to commercial revenue growth -- Airline and airport behavior -- Characteristics of fast growing UK airports -- Who are the competitors? -- Understanding the market -- IT and CRM -- Tourism and regional relationships -- Defining your product.
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Mode of access: World Wide Web.