Watkins, Marc,
How to market a regional airport? case study, Birmingham International Airport / [electronic resource] : Marc Watkins. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Market position -- Passenger traffic -- Top ten routes -- Competitive catchment -- Customer marketing -- Key attractions and key factors for airlines -- Market potential data -- Key factors for passengers -- Customer marketing for passengers and travel agents.
Access restricted to subscribers.
Mode of access: World Wide Web.
2142 Henry Stewart Talks
Birmingham International Airport (England)
Aeronautics, Commercial--Marketing.
Airports--Marketing.
How to market a regional airport? case study, Birmingham International Airport / [electronic resource] : Marc Watkins. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (41 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Market position -- Passenger traffic -- Top ten routes -- Competitive catchment -- Customer marketing -- Key attractions and key factors for airlines -- Market potential data -- Key factors for passengers -- Customer marketing for passengers and travel agents.
Access restricted to subscribers.
Mode of access: World Wide Web.
2142 Henry Stewart Talks
Birmingham International Airport (England)
Aeronautics, Commercial--Marketing.
Airports--Marketing.