How to market a regional airport? [electronic resource] : case study, Birmingham International Airport / Marc Watkins.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (41 min.) : color, sound)Subject(s): Birmingham International Airport (England) | Aeronautics, Commercial -- Marketing | Airports -- MarketingOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Market position -- Passenger traffic -- Top ten routes -- Competitive catchment -- Customer marketing -- Key attractions and key factors for airlines -- Market potential data -- Key factors for passengers -- Customer marketing for passengers and travel agents.
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Mode of access: World Wide Web.