Weatherill, John,
Establishing a contemporary airport route development strategy [electronic resource] / John Weatherill. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (55 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Overview of a strategic route development process from an airport's perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software.
Access restricted to subscribers.
Mode of access: World Wide Web.
2213 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.
Establishing a contemporary airport route development strategy [electronic resource] / John Weatherill. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (55 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Overview of a strategic route development process from an airport's perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software.
Access restricted to subscribers.
Mode of access: World Wide Web.
2213 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.