Establishing a contemporary airport route development strategy [electronic resource] / John Weatherill.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (55 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- MarketingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Overview of a strategic route development process from an airport's perspective -- Market research requirements and methodology -- Air service development strategy and implementation, including strategy components and considerations -- Improving air service development effectiveness with Quality of Service Index analysis, including specific discussion of methodology and software.
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Mode of access: World Wide Web.