Rudolph, Jim,
Airport branding [electronic resource] / Jim Rudolph. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why brand an airport? -- Facing the common challenges of airport branding -- The re-branding process at Edmonton International Airport: research, strategic development, implementation, evaluation and continuous improvement -- Focusing on brand strategy -- Building brand buzz internally and externally -- Delivering the brand promise every day.
Access restricted to subscribers.
Mode of access: World Wide Web.
2211 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.
Branding (Marketing)
Airport branding [electronic resource] / Jim Rudolph. - London : Henry Stewart Talks, 2009. - 1 online resource (1 streaming video file (34 min.) : color, sound). - Airport marketing : latest thinking on gaining a competitive edge, 2056-4570 . - Henry Stewart talks. Business & management collection. Airport marketing. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Why brand an airport? -- Facing the common challenges of airport branding -- The re-branding process at Edmonton International Airport: research, strategic development, implementation, evaluation and continuous improvement -- Focusing on brand strategy -- Building brand buzz internally and externally -- Delivering the brand promise every day.
Access restricted to subscribers.
Mode of access: World Wide Web.
2211 Henry Stewart Talks
Aeronautics, Commercial--Marketing.
Airports--Marketing.
Branding (Marketing)