Airport branding [electronic resource] / Jim Rudolph.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- Marketing | Branding (Marketing)Online resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Why brand an airport? -- Facing the common challenges of airport branding -- The re-branding process at Edmonton International Airport: research, strategic development, implementation, evaluation and continuous improvement -- Focusing on brand strategy -- Building brand buzz internally and externally -- Delivering the brand promise every day.
Access restricted to subscribers.
Mode of access: World Wide Web.