Airport branding [electronic resource] / Jim Rudolph.

By: Rudolph, Jim [spk]Material type: FilmFilmSeries: Henry Stewart talksBusiness & management collection. Airport marketing: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Subject(s): Aeronautics, Commercial -- Marketing | Airports -- Marketing | Branding (Marketing)Online resources: Click here to access online | Series
Contents:
Contents: Why brand an airport? -- Facing the common challenges of airport branding -- The re-branding process at Edmonton International Airport: research, strategic development, implementation, evaluation and continuous improvement -- Focusing on brand strategy -- Building brand buzz internally and externally -- Delivering the brand promise every day.
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Animated audio-visual presentation with synchronized narration.

Title from title frames.

Contents: Why brand an airport? -- Facing the common challenges of airport branding -- The re-branding process at Edmonton International Airport: research, strategic development, implementation, evaluation and continuous improvement -- Focusing on brand strategy -- Building brand buzz internally and externally -- Delivering the brand promise every day.

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Mode of access: World Wide Web.

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