Joy, Annamma.

Aesthetics and consumption [electronic resource] / Annamma Joy. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .

Animated audio-visual presentation with synchronized narration. Title from title frames.

Contents: Aesthetics and consumption -- Embodied cognition -- Embodied emotion -- Sensory experiences and processes -- Imagination -- Art and art market -- Museums and experiencing art -- Luxury brands -- Haute couture and high fashion brands -- Experiential marketing -- Metaphor and conceptual blending.

Access restricted to subscribers.


Mode of access: World Wide Web.

3588 Henry Stewart Talks


Art--Marketing.
Consumer behavior--Psychological aspects.
Consumption (Economics)--Psychological aspects.
Fashion merchandising.
Luxuries--Marketing--Psychological aspects.
Museums--Marketing.
Senses and sensation.
Technical University of Mombasa
Tom Mboya Street, Tudor 90420-80100 , Mombasa Kenya
Tel: (254)41-2492222/3 Fax: 2490571