Joy, Annamma.
Aesthetics and consumption [electronic resource] / Annamma Joy. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Aesthetics and consumption -- Embodied cognition -- Embodied emotion -- Sensory experiences and processes -- Imagination -- Art and art market -- Museums and experiencing art -- Luxury brands -- Haute couture and high fashion brands -- Experiential marketing -- Metaphor and conceptual blending.
Access restricted to subscribers.
Mode of access: World Wide Web.
3588 Henry Stewart Talks
Art--Marketing.
Consumer behavior--Psychological aspects.
Consumption (Economics)--Psychological aspects.
Fashion merchandising.
Luxuries--Marketing--Psychological aspects.
Museums--Marketing.
Senses and sensation.
Aesthetics and consumption [electronic resource] / Annamma Joy. - London : Henry Stewart Talks, 2013. - 1 online resource (1 streaming video file (26 min.) : color, sound). - Why we buy : understanding consumer behavior, 2056-4570 . - Henry Stewart talks. Business & management collection. Why we buy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Aesthetics and consumption -- Embodied cognition -- Embodied emotion -- Sensory experiences and processes -- Imagination -- Art and art market -- Museums and experiencing art -- Luxury brands -- Haute couture and high fashion brands -- Experiential marketing -- Metaphor and conceptual blending.
Access restricted to subscribers.
Mode of access: World Wide Web.
3588 Henry Stewart Talks
Art--Marketing.
Consumer behavior--Psychological aspects.
Consumption (Economics)--Psychological aspects.
Fashion merchandising.
Luxuries--Marketing--Psychological aspects.
Museums--Marketing.
Senses and sensation.