Denault, Jean-François.
Situation analysis [electronic resource] / Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internal analysis -- External analysis -- SWOT (strengths, weaknesses, opportunities, threats) -- TOW (opportunities, weaknesses and strengths) -- Competitive analysis -- Customer analysis.
Access restricted to subscribers.
Mode of access: World Wide Web.
5174 Henry Stewart Talks
Business enterprises.
Business planning.
Marketing--Management.
Strategic planning.
Situation analysis [electronic resource] / Jean-François Denault. - London : Henry Stewart Talks, 2020. - 1 online resource (1 streaming video file (22 min.) : color, sound). - Marketing strategy, 2056-4570 . - Henry Stewart talks. Business & management collection. Marketing strategy. .
Animated audio-visual presentation with synchronized narration. Title from title frames.
Contents: Internal analysis -- External analysis -- SWOT (strengths, weaknesses, opportunities, threats) -- TOW (opportunities, weaknesses and strengths) -- Competitive analysis -- Customer analysis.
Access restricted to subscribers.
Mode of access: World Wide Web.
5174 Henry Stewart Talks
Business enterprises.
Business planning.
Marketing--Management.
Strategic planning.