Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 2nd ed. - Boston : Houghton Mifflin, - xxi, 681 p. : col. ill . ; 27 cm.
Includes index
618013261
Consumer Behavior.
HF 5415.32.H69 2001
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - 2nd ed. - Boston : Houghton Mifflin, - xxi, 681 p. : col. ill . ; 27 cm.
Includes index
618013261
Consumer Behavior.
HF 5415.32.H69 2001