Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis.
Material type:
TextPublisher: Boston : ; Houghton Mifflin, Edition: 2nd edDescription: xxi, 681 p. : col. ill . ; 27 cmISBN: 618013261Subject(s): Consumer BehaviorLOC classification: HF 5415.32.H69 2001