Belch E. george
Advertising And Promotion; An Intergrated Marketing Communications Perspective - 8th ed. - New York Mcgraw Hill 2009 - xxv,838p.:ill(some col)
Includes index
9780071284400
Marketing communications
Advertising And Promotion; An Intergrated Marketing Communications Perspective - 8th ed. - New York Mcgraw Hill 2009 - xxv,838p.:ill(some col)
Includes index
9780071284400
Marketing communications