000			00658pam a2200217 a 4500
001			1598733
005			20230824122507.0
008			941006s1995 nyua b 001 0 eng
010			_a 94040494
020			_a9780077107086
040			_CTUM
050	0	0	_aHF5415 _b.J5 2004
100	1		_aJobber, David, _d1947-
245	1	0	_aPrinciples and practice of marketing / _cDavid Jobber.
260			_aLondon ; _aNew York : _bMcGraw-Hill, _c[1995]
300			_axxxiv, 942p. : _bill. (some col.) ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing.
650		0	_aMarketing _zEurope _xCase studies.
942			_2lcc _cBK
999			_c80517 _d80517